Westlab European Sales Services

Westlab helps home & living brands enter and grow in the Benelux and wider Northern European market. With a practical, experience‑driven approach, I manage the full commercial side so manufacturers can focus on creating great products.

What we do

Westlab helps international interior designers, producers and brands enter and grow their sales in the Benelux and northern Europe area through a fully managed sales operation. 

  • Opening retail & wholesale channels
  • Marketplace activation (Bol.com, Loods5, Faire, etc.)
  • Product selection & assertment strategy
  • Pricing & Positionering
  • Sales operations & account management
  • Reporting & growth planning

 

Who we work with

We work with brands and manufacturers that:

  • Have a strong, scalable collection 
  • Prefer a partner over a distributor, agent or wholesalers
  • Value speed, clarity and execution
  • Want to grow in Europe with a modern, data‑driven approach

Why Westlab?

  • Founder of the Homestock retailchain 
  • Years of experience in shop-in-shop marketplaces.
  • Strong network in retail and wholesale
  • Fast execution and no unnecessary complexity
  • Premium , transparant and reliable.

"Westlab is reliable, proactive and commercially sharp They understand what we do and translate that perfectly to their markets!"

Co Piloot